Current Topic:
Effective Marketing

You are feeling a little hysterical--your home has been listed for two weeks, and you have seen only one newspaper ad featuring it. Although your house is being shown regularly, you are wondering if the agent is doing enough.

Sellers often equate effective marketing with classified ads in the weekend Sunday real estate section; however, the most skillful Realtors know their market well enough to know where the prospective buyers for your home are likely to come from. They will look for the best ways to reach those people through Internet marketing, direct mail, telephone contact or specialized ads in neighborhood publications. They will also work to get their colleagues excited about your house, especially agents who have many listings or sales in your neighborhood. And remember--it is important for you and your agent to communicate often so you will know exactly what is being done to sell your home.